Custom promotional products are unique among advertising specialties in that they allow you to take your brand identity and put it in practical everyday places. A personalized logo pen is, above all else, a pen. People don’t decide to write out a grocery list thinking to themselves, “I need a Graphic Management pen;” they think, “I need a pen.” They pick it up, glance at it to affirm that it is indeed a pen, notice that the color is favorable, and then write.
Conscious or not, the logo gets noticed. In that moment, potential customers have associated your logo with various concepts, such as usefulness. Positive associations made with your logo are the best kind of exposure, building your brand’s prominence, and making it more likely to be the one that’s recalled when it’s time to make a buying decision.